Tips to build an efficient Request for Proposal

August 18, 2010 // 0 Comments

***Retrieved from Archives*** Originally posted on August 18th, 2010.   My last job, before leaving for a 4-month trip to south-East Asia and Australia, was Web Project Manager.  I built an e-commerce website for a company.  Throughout the whole process, I learned a few things about how to build an efficient Request For Proposal (RFP) when launching a new e-commerce website.   The RFP allows you to put in one big document all that you will require from your web platform supplier (ex.: email marketing platform, classified ads, A/B testing on web pages, canonical tags, sweepstakes program, picture enlarger, comparison engine, etc).   Compare what you would like to have with what other competitors have on their website and what could add value to your organization.  You can also look at what other companies in different industries are doing to get different ideas.   Take time to ensure that nothing is forgotten, because this is usually into those forgotten features that your new supplier will make a lot of money from you.   Make sure you divide the project into phases and write down realistic deadlines.  Keep to yourself an extra 4-8 (or more) weeks, if you are putting up a big project.  For sure, something is going to go wrong and you have to plan ahead if you don’t want to be in trouble!   List down the criteria that you will consider when making […]

E-marketing is the new marketing

August 11, 2010 // 0 Comments

***Retrieved from Archives*** First published on Aug 11, 2010.   You’ve heard this a zillion time in the last 5 years.  Things like “Internet is changing the way we do marketing” or like “Internet marketing is growing and should be a part of your marketing strategies” or even worse ” Internet is changing the face of the world”.  Catchy sentences like that, you’ve heard more than a ton.  From supposedly marketing professionals who want to look like they know what they’re talking about.  These are expressions professionals said 3 years ago.  Everyone knows now that Internet is changing the way we do marketing, and that a web-based marketing strategy should be part of the budget.    Here is a different mindset than what a lot of marketers have when it comes to e-marketing.  E-marketing shouldn’t only be a part of the marketing budget.  Because today, e-marketing is the new marketing.  The way we do marketing has changed enormously in the last 5 years and it cannot go back to what it used to be. You have to stop thinking of your marketing plan like traditional marketing channels plus e-marketing.   The web is now the most important medium now (another catchy expression) and should be more than just considered. E-marketing is not only a marketing channel, it is now a whole strategy. E-commerce website, Email Marketing, Social Media, PPC, SEO, […]

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