Think you are using “natural” cosmetics? Think again!

Aveeno Facebook page as of 07/22/2014. The allusion of "nature" in their product is misleading customer as Aveeno Active Naturals uses a lot of chemical ingredients.

Last week I stumbled on this article by IFLS and I must admit it had the effect of a bomb here.

How surprised I was to see the scrub (Aveeno Positively Radiant face scrub) I am presently using in the main picture.  
I thought that because Aveeno was labeled “Natural” that they were using sand of something natural to create the scrub effect in their cleaners.  So imagine my surprise when I got to reading the ingredients list and noticed that polyethylene (aka plastic) was one of the ingredients?

Aveeno Facebook page as of 07/22/2014.  The allusion of "nature" in their product is misleading customer as Aveeno Active Naturals uses a lot of chemical ingredients.

Aveeno Facebook page as of 07/22/2014. The allusion of “nature” in their product is misleading customer as Aveeno Active Naturals uses a lot of chemical ingredients.

 

Was I too naive to think that Aveeno was a “Natural” brand?  As a marketer, I knew I had to be weary of L’Oreal and P & G products, but Aveeno always fell in my “natural enough” category.  Little did I know that it is now owned by Johnson & Johnson. How wrong and mislead I was!

 Aveeno Active Naturals is owned by Johnson & Johnson
and has nothing natural in it

Digging a little deeper I went to the Environmental Working Group website to see how my cleanser was rated in their cosmetic database.

And here it is.  

With an overall score of 5, it seems it is not the worst product available, but would you expect more from something labeled as “Natural”?  The EWG does not condemn the use of plastic for that product, but lists and demystifies all the other latin words as the use of chemical ingredients.  Methylparaben, Peg-16 soy sterol, cocamidopropyl betaine, phenoxyethanol and all other chemicals I can’t pronounce all pose risk to your health.  And don’t forget to mention “Fragrance”, which is unregulated by the government, meaning that they can put whatever they want under that “fragrance” label… 

I feel like I cannot trust any of the popular cosmetic companies anymore.  So how am I to clean my face?  After a quick search on the EWG guide, I will have to try less popular brands.  But I still feel violated, ridiculed and fooled by the big corporations and cannot trust any other corporation to help me take care of my health anymore. 

I might have to make my own facial cleanser.  Be ready to see a lot of pins on my Pinterest account about homemade cosmetics.

Well, as my mom often told me, and now I realized just how true that is, 

One is always better served by himself.

 

 

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